It is increasingly common to read phrases such as “paraben-free” on the labels of most cosmetic products. The need for cosmetic marketing to include such wording stems from the alarmism spread on the internet and in newspapers about the alleged danger of parabens to human...
Cosmetic claims are statements, messages or indications used to describe the characteristics, functions, benefits or performance of a cosmetic product. They may appear on labels, packaging, websites, e-commerce pages, catalogues, product sheets, advertising materials, social media and commercial communications. In the cosmetic sector, claims play an essential...
