01 Oct Greenwashing in Cosmetics: 2026 Regulation and New Rules on Green Claims
Sustainability has become one of the most widely used themes in cosmetic product communication. Expressions such as “green”, “eco-friendly”, “sustainable”, “carbon neutral”, “eco packaging” or “environmentally friendly” increasingly appear on packaging, websites, e-commerce platforms, social media and advertising materials. From 27 September 2026, however, the regulatory...